What is BestPush?
BestPush is a smart autonomous push notification app (Shopify Plugin). The main goal for BestPush is to increase sales by encouraging visitors to make a purchase. This goal is achieved by giving users the perfectly personalized offers via web push notifications after their shop visit.
By personalized messages we mean that notifications include the name and image of the product the visitor has previously shown interest in. Doing so, we make sure that your shop stays at the top of their minds. These notifications sometimes include product recommendations and discounts, and aim to finalize the visitors’ purchase.
BestPush also leverages machine learning to estimate how price-sensitive customers are and how likely they are to buy from you. This information will be used to improve the messaging constantly.
How to Work with BestPush?
We are going to provide you with everything you need to know on how to work with BestPush, to get the most out of it.
BestPush’s panel consists of different pages, so that you can manage everything beautifully. In order for you to learn how to work with BestPush, we will go through each page of the panel, step by step.
Once you log in to your BestPush account you will be directed to the “Home” tab. On this page you will see a couple of numbers, as a summary of everything that is going on in your account.
What you see on the top of the page is a summary of BestPush’s most important metrics, which are the number of notification subscriptions, the number of sent notifications, given discounts to customers by the discount function in BestPush, and the revenue of the shop earned by BestPush.
In the middle of the page, you’ll see a block that describes what categories BestPush support for push notifications (e.g. Abandoned Cart Recovery) and the number of active messages for each. Active messages are the ones that you have picked from our pre-written push notifications on the “Notifications” tab. You can also see how many messages have been sent in each category and how they have resulted in orders.
At the bottom left of the page you’ll see another block which tells if you discounts are being included in your push notifications, and your discount configurations.
Last but not least, on the bottom right you can see the number of total orders that have been brought to your shop by BestPush. BestPush is responsible for orders received within 24 hours of getting the notifications.
In the “Home” tab, you don’t need to do anything special. This page has been built to give you an overview of what is going on.
How to Work with BestPush: Notifications
This is where you have access to the core of BestPush: Push Notifications. We have created some template messages in your panel. You can always activate the ones you think are better for your business or deactivate the ones you no longer want to send out to customers. You also have the possibility to edit and modify any of these messages based on your needs.
However, keep in mind that what you see as a preview of these notifications is just a sample. For the customers, the notifications will include an actual name and image of one the products in your shop — and probably a logical discount percentage, if you have activated discount settings.
You can also click on the items on top of the page (Notification Categories) to filter and only see the messages in each category.
How to Work with BestPush: Widgets
Have you ever opened a website and saw the message “Do you want to receive notifications?” and immediately hit “No”? That message is called a “subscription widget” and is used to get your permission so that the shop can send you web push notifications.
If the message is not asked in the right way and at the right time (the moment you have opened the website for the first time is obviously not a good time!), it will drive users away and no one will opt in to receive notifications. This is why it is so important to ask every visitor differently, and based on their behavior on the website during their visit, so that the probability of them accepting to receive notifications maximizes.
Just like the “Notifications” tab, we have created some template messages for the widgets that will be shown to the visitors of your shop. You can choose between these messages and deactivate the ones you don’t want to be sent to visitors. You also have the option to edit these messages and make them perfect for your needs — for example, writing them in your local language so that visitors can understand better.
Keep in mind that asking for permission is done in two steps. First the shop visitors will see one of the messages in “Widget”, and if they agree to receive notifications, then they will see the browsers standard prompt message that needs to be accepted as well.
How to Work with BestPush: Discounts
Discounts are a good way to entice customers to finalize a purchase. This is why we have provided the option of including discounts in your notifications.
The best thing about BestPush’s discounts is that it’s all done automatically. First, you need to enter the upper limit for discounts you are willing to give to customers, and your weekly budget for discounts (Weekly budget is the sum of the discounts given to users within a week in dollars or your local currency).
Then, BestPush’s machine learning core learns about customers’ price sensitivity and gives the minimum discount possible to each one of them, so that they are encouraged to make a purchase without having to receive a huge offer.
How to Work with BestPush: Pricing
On this tab you will be able to see the current plan you are using (Free, Basic, or Pro), and the number of your notification subscribers. You can change your plan and upgrade it on this page.